Julia Chugerman is a hospitality leader and entrepreneur known for her blend of operational expertise, financial acumen, and passion for plant-based dining. She has built and managed high-performing restaurant concepts—from founding and scaling the award-winning Phoenix restaurant Verdura to $2M+ annually, to overseeing multimillion-dollar financial operations for celebrity chef Chloe Coscarelli’s vegan ventures. With experience spanning HR, operations, budgeting, financials, and strategic growth across both independent restaurants and multi-unit groups, Julia brings a thoughtful, sustainability-minded approach to every project. Now based in New York and part of the James Beard Foundation’s Women’s Entrepreneurial Leadership Program, she continues to champion innovative, community-driven hospitality.
Julia Chugerman is a hospitality leader and entrepreneur known for her blend of operational expertise, financial acumen, and passion for plant-based dining. She has built and managed high-performing restaurant concepts—from founding and scaling the award-winning Phoenix restaurant Verdura to $2M+ annually, to overseeing multimillion-dollar financial operations for celebrity chef Chloe Coscarelli’s vegan ventures. With experience spanning HR, operations, budgeting, financials, and strategic growth across both independent restaurants and multi-unit groups, Julia brings a thoughtful, sustainability-minded approach to every project. Now based in New York and part of the James Beard Foundation’s Women’s Entrepreneurial Leadership Program, she continues to champion innovative, community-driven hospitality.
Julia Chugerman is a hospitality leader and entrepreneur known for her blend of operational expertise, financial acumen, and passion for plant-based dining. She has built and managed high-performing restaurant concepts—from founding and scaling the award-winning Phoenix restaurant Verdura to $2M+ annually, to overseeing multimillion-dollar financial operations for celebrity chef Chloe Coscarelli’s vegan ventures. With experience spanning HR, operations, budgeting, financials, and strategic growth across both independent restaurants and multi-unit groups, Julia brings a thoughtful, sustainability-minded approach to every project. Now based in New York and part of the James Beard Foundation’s Women’s Entrepreneurial Leadership Program, she continues to champion innovative, community-driven hospitality.
Founder | Operations | The "Engine"
Founder | Operations | The "Engine"
Designer | Creative Director | The "Vibes"
Founder | Operations | The "Engine"
Reed Gibson is a creative force in the world of graphic design and digital branding. Currently the Lead Designer at Hypelist, a fast-growing app curating cultural trends, Reed blends intuitive design with cultural insight to shape visual experiences that resonate with today’s generation. Her creative journey began in the world of advertising, cutting her teeth as an Art Director at a boutique agency where scrappy problem-solving met sharp visual storytelling. That foundation led her to branch off and pioneer independent collaborations with global names such as Levi’s, where Reed helped bring national campaigns to life. In addition to high-profile commercial work, Reed has also helped shape the visual identity of beloved local brands, including the acclaimed NYC bakery L’Appartement 4F, creating branding that feels as warm and unforgettable as their famous croissants. Reed brings a distinctly modern, youth-driven perspective to every project.
Reed Gibson is a creative force in the world of graphic design and digital branding. Currently the Lead Designer at Hypelist, a fast-growing app curating cultural trends, Reed blends intuitive design with cultural insight to shape visual experiences that resonate with today’s generation. Her creative journey began in the world of advertising, cutting her teeth as an Art Director at a boutique agency where scrappy problem-solving met sharp visual storytelling. That foundation led her to branch off and pioneer independent collaborations with global names such as Levi’s, where Reed helped bring national campaigns to life. In addition to high-profile commercial work, Reed has also helped shape the visual identity of beloved local brands, including the acclaimed NYC bakery L’Appartement 4F, creating branding that feels as warm and unforgettable as their famous croissants. Reed brings a distinctly modern, youth-driven perspective to every project.
Reed Gibson is a creative force in the world of graphic design and digital branding. Currently the Lead Designer at Hypelist, a fast-growing app curating cultural trends, Reed blends intuitive design with cultural insight to shape visual experiences that resonate with today’s generation. Her creative journey began in the world of advertising, cutting her teeth as an Art Director at a boutique agency where scrappy problem-solving met sharp visual storytelling. That foundation led her to branch off and pioneer independent collaborations with global names such as Levi’s, where Reed helped bring national campaigns to life. In addition to high-profile commercial work, Reed has also helped shape the visual identity of beloved local brands, including the acclaimed NYC bakery L’Appartement 4F, creating branding that feels as warm and unforgettable as their famous croissants. Reed brings a distinctly modern, youth-driven perspective to every project.
Designer | Creative Director | The "Vibes"
Designer | Creative Director | The "Vibes"
The Team
The Team
The Team
Parlo